Product Strategy
ByteDance
Strategy Analysis Intern
Dec 2025 – Feb 2026China
Joined ByteDance's overseas mini-game business unit at a pivotal stage — when the team was forming its competitive strategy for international markets. Conducted systematic industry research and produced a 100+ page report that became foundational reference material for internal strategic discussions.
10+
Platforms benchmarked
100+
Page industry report
2018–25
Historical data span
3
Monetisation models
Market Research
- Systematically mapped the domestic and overseas mini-game industry from 2018–2025, covering market size, user structure, and key growth drivers.
- Analysed three core monetisation models: IAA (in-app advertising), IAP (in-app purchase), and hybrid — building a framework to evaluate platform positioning.
Competitive Intelligence
- Benchmarked 10+ mini-game platforms across domestic (WeChat, Kuaishou) and international markets (Facebook, Telegram, Kwai).
- Tracked traffic sources, revenue-sharing mechanisms, and developer policies across platforms.
- Identified competitive landscape dynamics and stage-specific opportunities in the overseas market.
Product Optimisation Analysis
- Evaluated the functional architecture and onboarding paths of multiple platforms from a product lens.
- Assessed how different entry-point designs impacted user conversion efficiency and content distribution reach.
- Extracted actionable insights around reducing friction and shortening reach paths to improve platform supply efficiency.
Output
- Participated in systematic overseas mini-game industry research, producing a 100+ page Overseas Mini-Game Industry Research Report.
- Also produced multiple thematic briefs used as foundational research for ByteDance's overseas mini-game business direction and internal strategy discussions.
Tools & Stack
Strategic AnalysisCompetitive BenchmarkingIndustry MappingPythonExcel