
Roland Berger
Project Consulting Intern
May – Aug 2025
Wuhan, Hubei, China
Data-driven KOC user-growth strategy for Dongfeng Honda

Portfolio · Wuziyang Zhang
Economics · Information Science · AI Products
About

I study Economics and Information Science at the University of Wisconsin–Madison, working at the intersection of market insight, data analysis, and AI-enabled product thinking.
My instinct is to find structure in ambiguity — to take a vague problem, frame it clearly, and build something actionable from it. I care as much about how something works as how it feels to use.
I've worked inside top-tier consulting firms and financial institutions, built AI-powered products from blueprint to interface, and traveled across 20+ countries to understand how people, markets, and cultures actually behave — not just in theory.
I believe the most powerful ideas sit at the edge of disciplines. That's where I choose to work.
Selected Experience
Building
The best products feel inevitable in hindsight.

An AI-powered data visualization platform built for people who care about how their data looks — not just what it says.

An educational website examining how implicit biases shape technology and promoting equitable, intersectional design thinking.
Global Perspective
0+
Countries
0+
Cities
0
Continents

Machu Picchu, Peru
I don't travel to collect countries. I travel to understand how people make decisions — what they value, what they build, and how they live. Every city teaches me something that a data table cannot.
Market behavior looks different when you've walked through the markets. User needs become clearer when you've been the user in a foreign context. A global perspective isn't a credential — it's a methodology.

New York
Finance

Istanbul
History

Toronto
Architecture

Lima
Coastal Living
Tokyo
Product Design
Paris
Aesthetics
New York
Finance
Singapore
Strategy
London
Market
Seoul
Culture
Berlin
Innovation
+ 93 more
and counting
Aesthetic Sensibility
I've played piano since childhood — reaching National Grade 9 alongside Grade 6 in music theory. I don't mention this to sound interesting. I mention it because it shaped how I think.
Music taught me that structure creates freedom, not constraint. That discipline enables expression, not suppresses it. That the best performances feel effortless precisely because of the invisible work behind them.
The same principles — restraint, internal logic, timing — are the ones I try to bring to product and writing. Taste is not decoration. It's a frame for thinking.
Piano
Grade 9
National Grading System
Music Theory
Grade 6
National Grading System
Guitar
Acoustic
Self-taught, ongoing
Hulusi
Traditional
Chinese instrument

Capabilities
The toolset spans strategy, product, data, and design — each in service of clearer thinking.
How I Think
“I want to create things that are useful, elegant,
and impossible to forget.”
I believe technology is most powerful when it becomes intuitive enough to disappear — when the tool stops being the thing you use and starts being the thing you think with.
The best work lives at the intersection of logic and taste. It has a point of view. It was made by someone who cared about both the inside and the outside.
Get In Touch
I'm open to internships, full-time roles, research collaborations, and interesting conversations. Whether you're building something, hiring for something, or just exploring — reach out.
wuziyang@wisc.edu
Location
Madison, Wisconsin
University
UW–Madison
Status
Open to Opportunities